What People Say



Author // Five Star PR

Karen Warner, Supervising Producer, Getaway, Channel 9

Five Star PR deliver...full stop.

As the Supervising Producer of Australia's number one travel show GETAWAY, I am constantly sourcing story ideas on new and interesting destinations. After 15 years on air we are always on the look out for something different, a new angle or a new way of telling our story.

Five Star PR understand the time pressures of TV as well as the needs of us as Producers... they are truly professional and always deliver the goods.

Also, Nicole and her team are usually my first port of call when things fall through with other operators and Five Star's ability to deliver quality guides, operators and local contacts is something that we value immensely.

I am constantly singing Five Star PR’s praises - this is how PR should be done!!

Jane Gavel, Communications Specialist, Tourism NSW

Thank you to Five Star PR for doing such a great job in assisting Tourism NSW to promote our Regional Flagship Events. These events are so important to increasing tourism into regional areas in New South Wales and with the help of Five Star PR we saw a direct increase in visitation numbers.

Five Star PR went above and beyond what we were expecting while staying within our budget constraints - what you want but don't often get from public relations companies. Thanks Nicole for all your assistance.

Philip Evans CBE, Chairman (as was) Wales Tourist Board

Five Star PR won our account against fairly fierce competition. The main deciding factor was the aura of confidence given off by the whole Team and the promise of innovative strategy.

The challenge was onerous for any organization, and that was to rapidly grow the Austalian and New Zealand markets as a profitable sector for Wales.

They performed magnificently with marked increases in media interest and actual trackable business growth.

The Managing Director Ms Nicole Lenoir -Jourdan also was a very accomplished networker allowing me access to major political and commercial icons within Australasia.

Jonathan Jones, CEO, Wales Tourist Board

Since they began working with Wales Tourist Board (now Visit Wales) in late 2002, Five Star PR immediately grasped our ‘Challenger’ mentality of thinking outside the box in their approach to our PR work.

As well as arranging on-territory press visits in Wales, Five Star has delivered first class events to promote our work within the Media and Travel Trade at home in Australia. For the past three years they have gone out to media locally in Australia, hosting media lunches in all the major cities around St David’s Day, culminating in the highly successful Travel Trade St David’s Day Golf Day in Sydney.

By keeping in touch with what’s new and different in Wales, Five Star has managed to secure Wales slots on The Great Outdoors and Getaway travel shows as well as Fresh TV and the Today show (in conjunction with Visit Britain).

There was a minimum of 95 pieces on Wales run in 2004. Approximate value is $2.8 million in advertising space unweighted. With PR weighting x 3 publicity value is $8.4 million.

Phil Doyle, Marketing & Communications Manager, D&D Technologies Pty Ltd

Five Star PR is the most dynamic public relations company we have ever worked with. It combines action and words to make it all happen.

We've found successful PR to be as much about enthusiasm as it is professionalism, contacts and market savvy. Five Star PR understands it all."

Kjell Ellefsen, Senior Executive, Scandinavian Tourist Board Asia-Pacific

The Five Star PR team worked on a short-term project for us but we were impressed by their strong networks both in the media and travel industry, which allowed us to get our presence felt quickly for our market entry in Australia. They were part of a tag team with our project management team being responsible for media relations and PR. I was very happy with Nicole and her staff team-player attitude, in addition to making sure that the what we wanted exposed were thoroughly localized to gain as much attention from the audience while maintaining still adherence to our key messages.

Thank you Nicole and Five Star PR for a job well done!

Nolen Oayda Snowy Mountains Cookies - Director Novotel Lake Crackenback Resort - PR & Business Consultant

I've had the opportunity to be involved with Five Star PR through their work with Snowy Mountains Tourism and Novotel Lake Crackenback Resort. The return on investment, for a company interested in building a brand or advertising a product, that comes from a PR campaign led by Five Star PR easily surpasses any above-the-line advertising strategy I've been involved in. Five Start PR have an amazing network of journalists and general media contacts that guarantees a successful campaign from the word go. The credibility that comes with a printed article rather than a paid advertisement is delivered by Five Star PR....yet it costs less. Most recently I have employed Five Star PR to launch my own business, Snowy Mountains Cookies and to date we have received three x 3/4 spreads in major metro papers yet we are only at the beginning of the campaign.

Great ideas, great staff and a great way to get your product recognised in the market.

Anna Thomas, Chairperson, Wanaka Winter Marketing Group

Five Star PR were contracted by the Wanaka Winter Marketing Group (subsidiary of Lake Wanaka Tourism in NZ) to help raise the profile of Wanaka as a winter destination, manage media enquiry and coordinate familiarizations for over 5 years. Nicole and her friendly team of dedicated and talented public relations professionals, often worked to tight timeframes, and successfully delivered strong results and media placements during this time.  Five Star also worked closely with Tourism NZ and other NZ Ski Marketing Networks, and has been a key contributor to increasing the profile of Wanaka as a world class ski destination.

And of course… we thoroughly enjoyed teaching her team and media colleagues to ski NZ style!

Tim the Yowie Man, Travel writer, TV broadcaster, Radio Presenter and Author

Five Star PR is one of the most professional and effective PR firm's in the travel industry.

Everything about Nicole and her dedicated and enthusiastic staff is five star, from organising famils to product launches to timely media releases.

If I needed a travel destination to be promoted, I’d go straight to Five Star PR.

Alan Tieuli, Worldwide Communications Manager Corporate Challenge JPMorgan

Five Star PR provided valuable counsel for three years with the JPMorgan Chase Corporate Challenge in Sydney, bringing invaluable third party credibility to the event through savvy media relations.

Nicole and her team have very effectively media managed celebrities such as Pat Rafter, Cathy Freeman and John Eales, concepted excellent ideas for our event and initiated strong story angles for business and targeted consumer media.

The results included a three quarter page story on page three in the Australian Financial Review, Boss Magazine, Sydney Morning Herald, television coverage every year on a minimum of three stations as well as several radio interviews. These results helped raise the profile of JPMorgan in Australia and resulted in the Corporate Challenge becoming a ‘must-attend’ event for the corporate community.

Tony Delroy, Radio announcer, 2BL

I have always found Nicole and the Five Star PR agency to be friendly, helpful and very professional.

Functions arranged for Five Star PR clients have a 'special style'...quirky ..fun and always fresh.

Integrity is a vital factor in an industry where 'smoke and mirrors' can dominate the landscape--the Five Star PR team has got it.

Wendy Wu, Managing Director, Wendy Wu Tours Australia and UK

I was most impressed with Nicole's Five Star PR. Nicole had less than a week notice before my brief trip back to Australia, visiting many states. She and her team were able to work with my very tight schedule, and arranged many newspaper/radio interviews within this very short time. It was most impressive and most enjoyable working with Nicole and her team. Nicole and her firm have built very strong and effective relationships with the media.

Brad Crouch, Travel Editor, Sunday Mail Adelaide

Having worked with Nicole and the Five Star team on a fairly regular basis for some years as travel editor of Adelaide's Sunday Mail I have found they neatly blend professionalism, performance and personality.

Whether it be a press release, a media conference or a full-blown international familiarisation, in my experience they have been both friendly and faultless which in turn gives me great confidence when dealing with them.

Karen Davies, General Manager, Discover the World Marketing

As a medium size Sales & Marketing Company representing varied Travel Products, we are constantly searching for creative & innovative ways to reach our Target Markets. Five Star PR have supplied us with a quality, cost effective partnership which has enabled us to reach a greater number of potential customers.

Their service, hands on enthusiastic approach has been a major contribution to our marketing activities for the last six years and we are always delighted with the results.

Jane Johnson, Features Editor, Qantas The Australian Way

Over the last few years, Nicole has very successfully organised famils to Wales and South Africa for our magazine. She understands the needs of different publications and puts in the effort to tailor her products, pitching thoughtful angles with great enthusiasm and making travel arrangements with attention to detail.