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Five Star PR has successfully managed the publicity campaign of a number of companies. Below are the latest examples of results we have achieved.

 

Project: The Berkeley River Lodge

Date: February – May 2013

Budget: $25,000

Advertising value of clippings: $198,279.71.

Publicity value: $594,839.13

Five Star PR achieved coverage Australia wide in over 35 publications via media releases and media familiarisations. Clippings from our work are still being published.

Highlights: Australian Traveller, the Age, Australian Financial Review, the Good Weekend, Luxury Travel magazine, the Sydney Morning Herald, Sunday Times, Tatler.

Top 5 Highlights:

1. Luxury Travel Magazine – July 2013. Circulation of 23,915

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

2. Sydney Morning Herald – 6th July. Circulation of 272,849

3. Escape – 7th July. Combined circulation of 1,600,000 across 6 publications

 

 

4. Cosmopolitan Bride – Spring 2013. Circulation of 50,000

 

 

 

5. Sunday Times - 7 April 2013. Circulation of 593,000


 

 

Retainer: Jordan Tourism

Date: January – December 2013

Budget: Confidential

Advertising value of clippings: $790,072.95

Publicity value: $2,045,364.32

Five Star PR has achieved positive coverage Australia wide in over 100 articles throughout consumer and trade publications. This is an excellent achievement considering the surrounding situations yet Jordan is being recognized as the Switzerland of the Middle East and numbers from Australia are increasing.

Media highlights include The Age, Canberra Times, Feast, OUTthere Magazine, Leader Newspapers, Not Quite Nigella, Lady Melbourne, Sydney Morning Herald, Holidays with Kids.

Top 5 Highlights:

1. Canberra Times – 23 February 2013. Circulation of 43,641

 

2. Australian Financial Review – 1 March 2013. Circulation of 66,709

3. Sun Herald – 12 May 2013. Circulation of 313,477

4. Feast – 5 June 2013. Circulation of 40,000

5. Women’s Health – August 2013. Circulation of 92,596

Social media highlights:

Lady Melbourne attending the blogger’s famil in November of 2013

http://www.ladymelbourne.com.au/2014/01/jordan-part-i-an-introduction/

http://www.ladymelbourne.com.au/2014/01/jordan-part-ii-wadi-rum/

 

 

Retainer: &Beyond

 

Date January – December 2013

Budget: Confidential

Advertising value of clippings: $1,678,825.24

Publicity value: $5,036,475.72

Throughout 2013, Five Star PR was successful in achieving an extensive amount of coverage within trade and consumer publications with a publicity value in excess of $5,000,000. These pieces of coverage were gained through both media releases and a number of familarisation trips, including the &Beyond rhino conservation project which was carried out in February 2013.

Media highlights include Sydney Morning Herald, Qantas Magazine, Escape, Complete Wedding Sydney and Australian Women’s Weekly Online.

Top 5 Highlights:

1. Fairfax Traveller Deals – 13 July 2013. Circulation of 3,000,685

Australian Financial Review – 21st July. Circulation of 66,709

Qantas: The Australian Way Magazine – September 2013. Circulation of 444,000

Sun Herald – 22 September 2013. Circulation of 272,849

Complete Wedding Sydney – December 2013. Circulation of 5,500

 

Project: Billabong Retreat

Date: January – December 2013

Budget: Confidential

Advertising value of clippings: $68,363.80

Publicity value: $205,091.40

Throughout 2013, Five Star PR was able to secure a number of leading travel and consumer journalists to attend Billabong Retreat for a familiarization trip. Some of the chosen publications included Green Lifestyle Magazine, Shape Magazine, Australian Women’s Weekly, Senior Lifestyle, Yahoo 7 and Medibank be.magazine.

We have been able to promote Billabong Retreat to a number of demographic groups and target various age groups about the accessibility and benefits of attending the retreat centre.

Top 5 Highlights:

Illawarra Mercury – 5th June. Circulation of 34,309

Green Lifestyle – 22 August. Circulation of 25,000

Shape Magazine – September 2013. Circulation of 30,000

Medibank be.magazine – September 2013. Circulation of 75,000

Senior Lifestyle – 9 December 2013. Circulation of 21,000

 

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