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Results. Service. Creativity.

Five Star PR is a boutique, travel specialist agency based in Sydney, with unique access to Australia’s key media through the MD’s duel role as PR professional and recognised journalist.

Five Star was established in 2000 and has an impressive track record with clients across the travel and tourism sector including international airlines, tourist boards, tour operators and luxury resorts. The agency offers a full range of bespoke communication services, including public relations, event management, marketing communications, tourism represenation and professional writing. The experience and expertise is backed up by unrivalled travel industry contacts, not least as the sole representative for over 100 PR agencies, on the Australian Society of Travel Writers, for three years running.

Five Star PR are a member of the ITCN group of companies representing travel interests throughout the globe.


Five reasons to choose FiveStar PR:

  1. Unrivalled media contacts especially in travel, business, business tourism, food and lifestyle
  2. Proven track record (please see our results section)
  3. Excellent industry contacts including Australian tourism boards, overseas tourism boards and Principal previously voted as the sole PR representative on the Australian Society of Travel Writers Committee for three years in a row, representing over 100 PR members
  4. Principal who is also a qualified journalist who has held positions such as Travel Editor, Elle Cuisine, Columnist Sunday and Daily Telegraph, Columnist AFTA Traveller, Columnist Sydney Weekly, freelance Sun-Herald, and hence understands both sides of communications including angles which are more advantageous in having product publicised
  5. Personalised service from boutique agency including Principal with more than 15 years experience

Why invest in the Australian market?

The Australian market has:

1. *  22 years of consecutive growth

2. *  departures have increased by 8% year to date

3. *  Australian departures to UK have increased by 20%, Italy 21%, US 12%.

4. *  Australia is now the 12th largest economy in the world with a GDP of $1.5 trillion (2012).

5. *  The Australian dollar is the fifth most traded currency.

6. * Australia is one of just eight govts worldwide with a AAA credit rating and a stable outlook.

7. * Almost nine million Australians travelled overseas in 2012, more than a third of our population.

8. * Australians remain the richest people in the world, according to the Credit Suisse 2013 Global Wealth Report, released in October 2013.

9. * The number of Australian millionaires increased by 38,000 to 1.123 million people.

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